Once in a while you read something that puts a complicated subject into such clear and perfect perspective that it instantly becomes, by virtue of its cogency, virtually the last word on the subject. I had that experience recently with a paper by Ryan Mackey, a former debunker from the JREF (James Randi Educational Foundation) forums, on the subject of 9/11 conspiracy theories. I'm devoting a blog post specifically to bring this article to the attention of my readers because I believe it's that important and it deserves to be highlighted.
Mackey has written a paper called The Great Internet Conspiracy: The Role of Technology and Social Media in the 9/11 Truth Movement. Currently the paper is available as a .PDF file
here.It's 83 pages long, including footnotes and sources. This paper should be required reading, both for the misguided souls out there who are still unfortunate enough to believe in 9/11 conspiracy theories, but also--and even more importantly--for those of us who have devoted considerable time and effort to refuting and debunking these theories. Mackey's paper shines a very interesting light on us, our motivations, and our actions, and it does so in a way I have not seen before.
Why Did 9/11 Conspiracy Theories Take Off?
Mackey's main point in the paper is to analyze how and why 9/11 conspiracy theories rose and eventually fell in the public consciousness. His main thesis is that the short-lived popularity of conspiracy theories about the September 11 attacks was largely due to a "perfect storm" of converging factors, chief among them the changing role of the Internet in peoples' social lives and identities.
Some of the main related points that Mackey makes are:
He argues that "9/11 Truth" peaked in 2006 and has been on a steady decline since then. He backs this up with observations on how popular Truther activism has been since 2006 (not much), how many people are still out there talking about 9/11 conspiracy theories (not many), and what the general public's view of "Truthers" is today (most people think they're nuts, or simply ignore them).
He argues that the brief surge in popularity of "9/11 Truth" is not an effect of the content of the conspiracy theory. He gets there by analyzing 9/11 conspiracy theories in the context of other conspiracy theories that have been popular over the past 30 years, such as the "Apollo moon hoax" or Columbine school massacre conspiracies.
He argues that what made "9/11 Truth" seem to have more importance than it did was the activist nature of some of its purveyors--such as Richard Gage, whose tactics of taking the conspiracy theory to the public differ greatly from previous pre-9/11 conspiracy theorists who are mostly content with talking about conspiracy theories in small insular groups that don't reach out to others.
This is a key point. Mackey says:
So that is it in a nutshell - there we have the secret ingredient that distinguished the 9/11 conspiracy theories from others. It had somehow mutated from the traditional, imaginative, individual realm of personal fantasy into an aggressive strain of misguided activism. In so doing it had insulted the public and made itself look far more fearsome than it actually was. My Internet-based metric of "popularity" was detecting something different than I had expected. I was not measuring an increase in the number of conspiracy theorists or in their coherent mobilization behind a single cause. Instead, I was only finding the volume and rancor of the arguments between a few noisy Truthers and everyone else.
The reason for this misguided activism? Social media, says Mackey. The heyday of "9/11 Truth" was also the heyday of MySpace, the first real social networking site to take off. It was also the time when YouTube burst into the public consciousness.
I've written before about how and why YouTube is uniquely attractive to conspiracy theorists.
The convergence of these factors, says Mackey, meant it was suddenly easy for misguided Truthers, most of whom are too lazy to go out and do any activism in the real world, to pretend to be activists by forwarding links to YouTube videos supportive of the conspiracy theory. This, combined with the ferocity of how Truthers argue with people who don't support their theories, made it look as if legions of tinfoil hat conspiracy theorists were having a real impact on public consciousness--when in fact their decline had already begun.
Is The Truth Movement Dead? Yes.
The refreshing thing about Mackey's paper--and one that comes as welcome news to me, as it should to other debunkers--is its confirmation of what I think most of us have suspected for quite a while now: the 9/11 Truth movement is dead. By that I mean, it is not totally extinct, as you can see from a few hard-core dead-enders out there still preaching the faith, but it's basically "as dead as it's going to get." Mackey has this to say:
With its best days behind it, the Truth Movement is once again just another ordinary conspiracy theory. But there is no reason to assume it will totally disappear. Of the thirty popular conspiracy theories we examined earlier, almost all can still gather attention and spawn debate today, usually in strange corners of the internet such as the David Icke Forum or Above Top Secret. On rare occasions, they may even be seen in real life. I'm betting, however, you won't catch even a glimpse of the Truth Movement.
This is entirely consistent with my own observations. The websites that trafficked in 9/11 Truth in 2005/06 are now either gone or just about dead. Loose Change, which Mackey credits with being a huge boon to the Truth movement, is discredited now--including by its own creator Dylan Avery, who has disavowed most of it. Mark Roberts, the "Obi-Wan Kenobi of debunkers" who ran the single best website to debunk 9/11 conspiracy theories on the entire Internet, hasn't updated the site in almost three years. The ten-year anniversary of 9/11 saw virtually no organized activity by Truthers. Indeed, there is little reason to think that 9/11 Truth is going anywhere but into the dustbin of history.
Mackey is also right that it won't ever totally disappear. My latest, and possibly, last debunking effort is against a new Internet conspiracy theory film called Thrive, which mentions (in passing) 9/11 conspiracy theories. I still occasionally get angry responses from Truthers on Twitter who don't like when I say something that supports the "official story." But the chances of 9/11 Truth having a major resurgence are virtually nil. It's just not going to happen.
That is, frankly, a relief.
Is Debunking Worthwhile? Yes, and no.
Some of the most startling issues in Mackey's paper, at least to me, regard his views of debunkers--of which he admits he was (and possibly still is) one. Early in the paper he tackles the very thorny question about whether systematic opposition to 9/11 conspiracy theories--arguing with Truthers on the Internet, basically--has any real point. After concluding that a small portion of his time spent since 2005 pushing back against 9/11 conspiracy theories was worthwhile, Mackey says:
"The majority however was clearly wasted, or more accurately of no value beyond simple entertainment. Like many others, I would often self-justify my involvement with the notion that other readers, those with a less technical background who might be swayed by the Truth Movement, would read my comments and learn from them. Over the years I have received messages and e-mails from a few people who were convinced by my efforts, but only a very few - around ten. Many more (in the hundreds) were those who wrote simply because they too were irritated by Truthers, or engaged in their own arguments against Truthers, and found my contributions useful or amusing. And, of course, there were the Truthers themselves, numbering about forty, who wished only to argue with me on a private channel in addition to the public debate. Some even wrote just to issue vague threats about what would happen to "traitors" and "collaborators" once they achieved their Utopia. There were also a few who were so incoherent that I wondered how they'd managed to operate a computer in the first place. But that's all - a very small group indeed."
This also mirrors my own experience exactly. I do occasionally receive messages of thanks from former conspiracy theorists who have read my stuff and taken from it some useful information with which to change their worldview--such as the fellow who recently thanked me for helping him get out of the pro-conspiracist Zeitgeist Movement. But Mackey's observations about how few these really are, and especially about self-justifying, also ring true.
This may be something that debunkers don't really want to hear. I mean, we spend a lot of time pushing back against these idiotic theories, demonstrating why they're wrong and explaining why people shouldn't believe in them. It's sobering to have someone tell us that most of this time is wasted. But Mackey may have a point. Whether you agree with him or not, you have to admit it's worth serious consideration.
Who Are Debunkers? Why Do We Do What We Do?
Even more startling than Mackey's views on the usefulness of debunking, however, is his description of who debunkers are and why we do what we do. This may also be unpopular in the skeptic crowd, but it's worth taking a look at what he has to say:
"[T]he "debunkers" opposing the Truth Movement do not merely correct misinformation invented by Truthers, but go further, opposing the mindset and social mechanisms that gave the Truth Movement a place to form. The modern debunkers view the Truth Movement as a defective world view that somehow escaped summary judgment and gained acceptance on the Internet, defying the "system" of the Marketplace of Ideas and thereby requiring a systematic response. Unfortunately, a permanent solution is not actually achievable. There is no way to stamp out all Truthers, particularly not while preserving the spirit of open exchange the Internet supposedly represents.
As a result of this frustration, many debunkers have noticed a reactionary, obsessive behavior appearing in their ranks, one that occasionally manifests with fervor reminiscent of anti-Communism. And strangely, these incidents seem to be increasing, even though the Truth Movement is in full retreat. I uncovered signs of this myself in a small 2009 opinion poll on the JREF Forum, where a plurality of respondents indicated not just willingness, but actual desire, to continue arguing with Truthers to the bitter end."
Again, my own experience has confirmed absolutely what Mackey has said. I recognize this behavior even in myself. There is no question that I believe conspiracy theorists in general, and 9/11 Truthers in particular, have a defective worldview that should be stamped out if at all possible. If deconstructing this worldview is not possible--as I concede it is not--the next best thing is to relegate conspiracy theorists to a permanent status of marginalization, a lunatic fringe with such immediate negative associations that it can never, and will never, achieve any sort of mainstream acceptance. I've certainly directed a lot of effort toward this end, and I believe my efforts have been successful, at least to the limited extent that success is realistically possible in this realm.
In his (and our) defense, Mackey goes on to say:
But while this kind of determined retaliation is counter-productive, it is understandable. After all, if the free market of ideas seems to be failing, many will rush to shore it up. A Utopian Internet that only educates, never misleads, is certainly a worthy goal. It just isn't realistic.
This is also probably true. My own personal motivations for debunking do not stem from a "Utopian" vision of the Internet--I have always accepted, and still do, that the vast majority of the Internet is polluted with worthless crap, and in such an environment toxic mindsets such as conspiracy theories will undoubtedly flourish. I don't take a very philosophical approach to the Internet in general. However, one of my main motivations in debunking is to make sure that there is at least some factually accurate and logically supportable information out there next to the crap--to make sure that someone who Googles "Thrive movie" or "Zeitgeist Movement" at least gets some genuine information instead of propaganda spun to support a conspiracy theorist viewpoint. So, to this extent, I agree with Mackey's observation again.
One thing that should be made clear-and one thing that is in danger of being misinterpreted by conspiracy theorists-is the idea that agreement with Mackey's points regarding the pathology of debunkers implies that any arguments made by debunkers in that context are in any way invalid. Every criticism I have ever made about conspiracy theories, conspiracy movements or cults, or the conspiracy theory worldview is 100% correct so far as I know it, and one of the major tenets of skepticism is to approach things of this nature with facts that can be verified and reasoning that is logically sound. People's reasons for debunking may vary. Whatever they are, it does not affect the content of the arguments they have presented. This is what separates debunkers from conspiracy theorists. Debunkers employ true arguments and cogent reasoning to destroy conspiracy theories. Conspiracy theorists will not shirk at deploying demonstrably false arguments to support their views, because in their minds the end justifies the means. This point must be clearly understood in order for this evaluation of Mackey's thesis to make sense, but it's a point I suspect will be completely lost on conspiracy nuts.
Do We Have To Worry About Conspiracy Theories?
In the final sections of Mackey's paper, he makes a very interesting argument. He claims that in today's rapid-fire Internet environment, dominated by instant social media like Twitter, the rise and fall of a conspiracy theory which in 2005/06 might have taken years can instead now take weeks, days, or even hours. He gives two interesting examples: the Obama birth certificate conspiracy theory, and the supposition, promoted primarily by Truthers, that Osama bin Laden was not killed by U.S. forces on May 1, 2011.
About the first, Mackey says:
The Birther conspiracy theory...made the jump into the mainstream very quickly. Unlike the Truth Movement, it seems to have begun its runaway growth phase in only a matter of months, steeply increasing in popularity from mid-2009 through April 2011. It peaked with something like 30% of Americans believing the conspiracy theory (there is a lot of scatter in the polls), but then rapidly slipped to a stable support level of about 10%. Overall, this trajectory is comparable to the Truth Movement's popularity, except for the greatly accelerated leap into public view.
This behavior is consistent with our theory of Internet-fueled growth: Unlike the Truth Movement, the Birther conspiracy already had activists and an argumentative public, courtesy of an unusually contentious period in politics, and already had social media to spread its message. However, the type of information being discussed was much less engaging - one might spend hours poring over a .GIF image of an old birth certificate...but there just wasn't anything as shocking as 9/11 to be found this time. It thus comes as no surprise that it would enter the mainstream more quickly, attract a significant number of low-commitment supporters as before, and then dissipate once the conspiracists had exhausted their argument."
About the Osama bin Laden conspiracy theory--the "Deathers"-he says this:
We see a similar pattern in the Deather conspiracy theory, except here the timeline is compressed even further. This conspiracy theory exploded into the mainstream at the same speed as the news story it challenged, reaching the media almost instantly. One amusing note comes from David Wiegel of Slate, who referred to "Osama bin Trutherism" in an opinion piece on the very day bin Laden's death was announced. A few polls showed a sudden spike of believers, as high as 20% to 30% in various hastily-conducted media surveys, but after only a week it was clear that the conspiracy theory was already in decline. As Tom Jensen of Public Policy Polling described it on 10 May 2011, only half-joking, "we've got more voters who think the President is the Anti-Christ than think Osama bin Laden is still alive.
From the standpoint of debunkers, I was on the front lines during the rise and fall of the "Deather" theory. Mackey points out that this theory was spread primarily by Twitter. I am a very heavy Twitter user. On the morning after bin Laden's death was announced, I was already responding to angry @ replies by conspiracy theorists--many of them undoubtedly Truthers--who had begun to argue that bin Laden wasn't really dead, or that the circumstances of his death were very different than reported, etc. Within 12 hours of the announcement of bin Laden's death, I was already armed with links to news stories and other sources that indicated the true circumstances behind bin Laden's death and especially his hasty burial at sea, and I was deploying them against the "Deathers" who used the same sort of spurious arguments that Truthers used to try to show that 9/11 was an inside job. However, I remember being surprised that "Deatherism" died out (no pun intended) within a week. Now it is extremely rare for me to be directly confronted with a bin Laden death conspiracy theory, on Twitter or anywhere else. This conspiracy theory is also dead.
Is there hope in these examples? Mackey seems to think so. The Internet now moves much faster than it did in 2005/06, and even much faster than in early 2009 when Orly Taitz was out there pushing her Birther garbage. Now, Mackey argues, it is possible to witness the entire life-cycle of a major conspiracy theory in a matter of days. His observations about how conspiracy theories peak among people with "low commitment" to them, and then fade to about a 10% support rate, is extremely interesting. 9/11 Truth is now at about this level, and most of us (debunkers) think 9/11 Truth is the biggest and baddest conspiracy theory on the block. If Birtherism and Deatherism can rise, peak and fade so quickly, do we need to be concerned about future conspiracy theories?
Are we ever going to get another conspiracy theory like 9/11? A theory that is prominent enough to create social movements and cults, like the Zeitgeist Movement? Hopefully an event like 9/11 will never happen again, but even if it does, there is some suggestion in Mackey's analysis that perhaps the conspiracy theories that would inevitably result from it might have much less public saturation and staying power than 9/11 theories. We can only hope.
Conclusion
9/11 conspiracy theories are utterly untrue. They are asinine, insulting, brain-corroding garbage. That is beyond question. In analyzing why these ridiculous theories took hold--among conspiracy theorists and debunkers alike--Mackey has given us, I think, some very valuable insights not only into the pathology of conspiracy theories, but into the minds of those who believe them and those who push back against them.
I am certainly what Mackey would consider a "high commitment" debunker, meaning, I feel it is particularly important to push back against conspiracy theories. I am also quite possibly a product of my times. I came to the debunking community in 2005, just about the time 9/11 Truth theories were exploding, and my first real forum of debunking was on MySpace, the first serious social networking website. MySpace, of course, is dead. No one goes there anymore. 9/11 Truth is virtually dead; almost no one believes it anymore. We now live in an age of Twitter, Google Plus and communications that move at a speed impossible to believe even in 2005. Perhaps, lurking behind Mackey's fascinating analysis, is an argument that exactly the thing that propagates conspiracy theories in the modern world--the Internet--can also serve as a limitation on their reach. I sincerely hope that is true.
Thanks for reading.