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When it comes to the mandelaeffect.com web site itself, the point seems to be to catalog instances of people incorrectly remembering things. They seem to honestly believe these things actually happened, it's just that either it was in another universe (or "multiverse" or "timestream") or they themselves have traveled to another universe, but have somehow converged in this one. Their proof is the sheer number of self reported instances. They're so numerous (not really) and so vivid (not particularly) therefore it must be true -- It isn't.
It's as if pop science and pop culture came together and their tawdry, incestuous affair resulted in an unmedicated, mentally handicapped baby and its name was The Mandela Effect.
A few brief facts about memory[2]:
There are many, many studies pertaining to memory backed up with decades of research[5]. None of this is discussed on The Mandela Effect. I think most rational people can accept that memory is not absolute and just because you think you remember something doesn't mean you actually do.
But some people don't accept it. They dig in their heels and insist that they really do remember it, and they can't be wrong, because it happened on a Thursday, and mom always made French toast on Thursdays and I had a bowl haircut so I had to be in the 3rd grade and...
Yes, that is how these Mandela moments are presented: